My Campaign Coach will provide the campaign the strategic elements and job description and training for the candidate, campaign manager and key volunteers, includes Campaign modules. Ideal for local Democratic Party Central Committees with limited resources for their local candidates or groups such as Young Democrats.

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This four-hour course provides the campaign manager with the skills and tools to motivate the candidate and provide the strategy behind their success. The course covers the role the campaign manager plays in running the campaign and supporting the candidate. Ideal for candidates, their campaign managers or those seeking the skills to run for office in the future.

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Two-hour in-depth training sessions to help master key elements of a campaign strategy. Course provides both lecture and hands-on practice. All modules benefit both the candidate and the campaign manager. Modules include:

• Political fundraising—how to raise the funds
• Election math and budgets—how to crunch the numbers to get the votes
• Campaign image—assuring the candidate “brand” is consistent with values and campaign strategy
• Communications—learning to work with different media to communicate to constituencies, from traditional newspapers and television to digital communication tools and resources
• Media training—how to work with the media, how to handle the media, how to handle crisis communication strategies
• Message development and delivery—learning the art of staying on message while answering reporters’ questions
• Volunteer management and development
• And more inside information and strategies to create a winning campaign

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A course can be individualized to meet the needs and skill sets of the candidate and campaign manager. Course can encompass full campaign strategy planning and training, customizing up to four, elements from the Campaign Module courses to support the campaign. Available to entire campaign team: candidate, campaign manager and select volunteers.

Consultation services for assistance with problem-solving, tie-breaking or refreshing campaign strategic advice.